Marketing Principles Website
MGRS210.002 - Dr. Peter Honebein
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Class 1 - Marketing Overview
Class 2 - Strategic Planning and Marketing Environment
Class 3 - Marketing Research
Class 4 - Consumer Behavior and Business Behavior
Class 5 - Segmentation and Positioning
Class 6 - Products and Services and Product Lifecycle
Class 7 - Place
Class 8 - Promotion
Class 9 - Pricing
Class 10 - Competitive Strategy
Class 11 - Global Marketplace and Marketing Ethics