| The
following links enable you to view or download the class presentations. |
| 1.
Overview of Marketing |
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| 2.
Strategic Planning and Marketing Environment |
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| 3.
Marketing Research |
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| 4.
Consumer and Business Behavior |
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| 5.
Segmentation and Positioning |
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| 6.
Products and Service |
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| 7.
Place |
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| 8.
Promotion |
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| 9.
Pricing |
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| 10.
Competitive Strategy |
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| 11.
Global Marketing/Marketing Ethics |
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| Presentations
require that you have Microsoft PowerPoint installed on your system. |
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| Download
archives must be extracted with WinZip |
|
download |
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