Integrated Marketing Communication

IMC is a cross-functional process for planning, executing, and monitoring, brand communications designed to profitably acquire, retain, and grow customer. IMC is cross functional because every contact that a customer has with a firm or its agents help to form brand images. (Judy Straus, E-marketing)

Assignments:

• View Online Meetings& Events presentation here. This is power point presentation about online meetings and events, its advantages, kinds, future, and real company examples.
• E-Marketing brief about Online Meetings and Events can be found here.
• My group interviewed Study Abroad Office. The purpose of this assignment was find out what were their concepts of integrated marketing communication. Questions from the interview can be seen here.