Marketing
E-Marketing Knowledge Management Toolbox
Tool # 1- E-marketing
Web Marketing - www.wilsonweb.com/wmt/ this web site is helping companies to learn about web marketing , its changes, and development. It offers training in web development and web business.
E-managment solution-http://www.pcnetsys.com/ this company is dealing with software product that are used in today's world. It offers call center solution and help to companies that are entering e-business.
Essential Web resources-http://www.mvd.com/webguide/ this web site is offering its help in development of web sites, its functionality, and practice exercises.
Resources- http://www.pageresource.com/ on this web site viewers can go through HTML tutorials, JavaScript tutorial and lean all they need about web sites.
Software provider- Homestead provides e-commerce, design service,marketing service, and customer supports. It also sell software for building web sites.
Tool # 2- E-marketing Environment
Web Analysis- Follow the money by Steve Jarvis. This article is using Skechers company as an example of successful transaction from useless website to great tool generating $ 227.5 million from on-line sales. Thanks to web analytic they were able to monitor customers navigation on the site and re-design it to meet customers needs.
Is you IT stuff giving you the business - this article written by Frank Fiore is analyzing the position of IT specialist in today's business. Frank suggests that the on-line business still should follow the same rules like any other marketing channel and therefore, include planning, designing , and marketing done by business people. The final step of building on-line business should be done by IT processionals.
Ten ways to design a Website that will really annoy your visitors- like the title suggests this web site gives you ten ways to make your website unappealing and useless. This website is great to read before building your own or company website.
How to make e-CRM dream Real - this article written by Jennifer Rigley is focusing on development of an e-CRM strategy. In her opinion e-marketers are dreaming of developing the interaction with their customer that would be always positive and profitable. E-marketers want to develop chats rooms, co-browsing, and Web page personalization that would connect customers with the company more closely and developed stronger relationship among them. Author of the article provides steps that will help companies to reach their goals and succeed in e-CRM.
E-Marketing Relationship: Knowing but not yet satisfying- Richard Gross, the author of the article is analyzing e-marketer's effort to create intimate, profitable relationship with customers. He suggest that the development of efficient and processional shopping environment is important step for all e-marketers. He believes that e-marketers should use their knowledge about customers more effectively. Gross points out that e-marketers have to increase their customer relationship by answering e-mail, and interacting with customers more frequently.
Tool # 3 -Business online research
Search Engine Guide- this web site deal with the search engine marketing. Company web site might look great, but if nobody can find it will not serve its purpose. Search engine marketing will walk you through 8 steps that will teach you about search terms, optimization, popularity, cost, or Googel's rake page. This web site is very helpful.
Search Engine Watch - this web site helps you to find everything you need to know about search engine tips, listing, reviews, news, or tests. It is great resource that deals with new issues like protecting trademarks.
Monster- this web site is providing all companies based in USA. Companies are list in alphabetical order. By clicking on first letter you get spreadsheet with all companies. From there it is just simple click on company and it takes you to them. Good for researching jobs opportunities, or basic info about companies.
Online research provider- article by Beth Mack points out the advantages of online research like cost, speed, and convenience. It also shown that companies are realizing the advantages of online research and starting to use more frequently. Article does not offer any research provider companies.
E-commerce builder- this company provides help with e-business. It has all possible options for various businesses. It will help you to choose the right model and create desired website. E-commerce builders shows examples of their work.
Tool #4 - Consumers and STP
Internet Shoppers- Michael Pastore provides statistics about online shoppers. In his research about 73% of experienced Internet shoppers prefer online to regular stores and catalogs. The most often purchased item over the Internet are books, music, toys, tapes, and clothing.
Before you shop online- this article from Frank Fiore provides four steps that help online shoppers to start. It gives shoppers detailed instruction how to start, security of their credit card, and finally a quiz that should get them ready to shop. Unfortunately, quiz is too short to test your knowledge.
World Wide Web User Statistics- this website provides all kind of interesting information about Internet user around the Worlds. Male are using Internet more then females. English speaking countries use Internet more then Japanese or Chinese. 40% of Internet user watch TV at the same time as browsing the screen.
Mass Marketing- Mass Popup is a software that is used for mass advertising. It can send e-mail to all Windows viewer and eliminate all complains about unreadable e-mail. It can be downloaded or bought from Mass Popup website.
Differentiation- this website offer many links to great resources about differentiation. Product, image, marketing differentiation are important issues for today's companies. All links work.
Tool #5-Crating Value trough pricing and offers
Tran Send LTD- is company helping with setting prices for various products. It sells product that will help companies to learn about techniques of pricing. The latest news link does not work.
CRM- British company dealing with customer relationship management. It offers services for all types of industries, list of upcoming events, and clients experiences. It also offers job opportunities.
Creating customer value online- a presentation to research project by Anders Lundkvist deals with communication with customer online. It provides helpful links to other cases.
The name stormers- this company is providing help in development of brand name for new companies. The also develop logos and band testing candidates.
Branding with design- Larry Miller shares his experience with design the branding names, the material that will help to find out more topics, and examples of successful companies.
Tool # 6- E-Commerce
Microsoft Business solution- online solution to E-commerce business is provided on Microsoft website. Multiple number of softwares that will help companies to do their business on-line. E-tools are available to download from the site.
Googel's Ofspring- article by Ben Elgin compares Google to other search sites. Google is considered to have a comparative advantage due to its fast and precise search results.
Amazon and NBA- article by Clint Boulton describes recent contract between Amazon.com and NBA. Amazon.com will handle sport merchandise stores on NBA.com and WNBA.com and also sell sport apparel on Amazon.com. This is a smart move by NBA became they can increase their on-line sales through well established E-commerce company.
Web Marketing Checklist- 29 ways that will help you to promote your company website and become successful E-commerce company. Article includes search engine strategies or linking and e-mail strategies.
E-commerce spotlight- this web site provides the newest legal initiatives regarding electronic commerce and electronic signature. It gives a summary of latest legal issues of E-commerce.
Tool # 7- IMC
IBM- online events are important part of today companies marketing strategy. Online event generate more traffic to sites. IMB will introduce new product during a live event another web site on May 20, 2003.
Web Conference- is a company that provides web conference service. Web site introduces the online meeting, its advantage, requirements, and future. Company provides online meetings, and also job.
Meeting online- Mie-Yun Lee describes the advantages and disadvantages of online meetings in article called Meeting Online. Mie- Yun believes that web meeting are still not very good in quality.
Online advertising- this web site is focusing on online advertising. They provide all necessary information about online advertising and the most successful channel of online advertising. Company also offer training online, software, and employment.
European Telework online- this European company offers its service for companies in Europe. It offers banner for companies, help with online advertising, resources for advertising. The good point of this web site is their knowledge and need of European market.
White Papers-the new language of customer interaction. Detailed documents on CRM activities available on the site.
Databases U.S. Enviromental Protection Agency is providing databases for enviromental issues.
Checklist- web marketing check list provided by Ralp Wilson. Article includes 29way to promote your website.
Testimonials-testimonials about OpenOffice.com
Matrices-the introduction to matrices.
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